Discovery Insure grows from strength to strength

Discovery Insure is incredibly proud that our focus on improving and rewarding good driving behaviour has been having a major impact on our clients and society. This year our brand has grown in leaps and bounds with the public and private sectors recognising us for our excellence. We believe this recognition is further proof that we are at the forefront of world-class technology, servicing and innovation.

Timeline of our recent successes

August 2015

Sunday Times Top Brands Award – Discovery Insure emerged as the winner in the short-term insurance category, as chosen by consumers. The annual Top Brands survey gauges consumer sentiment towards brands, delivering valuable insights to business leaders and marketers in South Africa. There were 39 consumer and 15 business categories overall.

November 2015 to December 2015

Gartner awards – The Gartner Financial Services Cool Business Awards recognise innovative use of technology that highlights best-in-class industry initiatives. The awards ceremony also offers insights about developments in digital innovation across the world. Discovery Insure’s smartphone-enabled DQ-Track won in the Most Innovative New Digital Product and the overall EMEA Digital Champion categories. View our smartphone-enabled DQ-Track video.

During this period we launched the EasyPark benefit which offers you the opportunity to park and exit hassle-free at selected shopping centres. No need to wait for a parking ticket or wait in line to pay for your parking. We also launched Vitalitydrive Active Rewards which allows clients to earn a real-time reward for driving an event-free 100km. Active Rewards is available to all Vitalitydrive clients at no extra cost.

As part of our commitment to making South Africa’s roads safer, we launched the innovative Vehicle panic button. Clients who have installed and activated the smartphone-enabled DQ-Track can make use of this panic button for in-vehicle emergencies by pressing their smartphone’s power button repeatedly. If we can’t get hold of the client after they press it, we will immediately dispatch an emergency response team.

January 2016

We hit the R2 billion mark of Annual Premium Income. From a zero start in June 2011, the growth we experienced surpassed our expectations and has made us the fastest growing short-term insurer in South Africa. 

February 2016 to May 2016

We embarked on an intense marketing campaign that showcased the benefits of the Vitalitydrive Sensor. The campaign was split into a number of elements such as social media campaigns and physical advertisements (on street poles), as well as the creation of easy-to-digest videos explaining the benefits of the Vitalitydrive Sensor.

March 2016

Carinfo.co.za conducted an analysis on customer reports filed on the consumer website hellopeter.com. They looked at the total number of reports car insurance companies received over 2015. Discovery Insure’s combined scores secured a first-place finish in the car insurance market showing positive customer sentiment and the strength of the brand.

June 2016

Mission Impossible advert launch – Most South Africans absolutely love their cars – and our clients are no different. There isn’t much they wouldn’t do to protect their cars. Our latest advertising campaign shows the lengths some drivers will go to for the love of their cars. And we support them all the way because only Discovery Insure loves your car as much you do. View the advert.

We continue to grow

Our values, and our efforts to create safer roads for all, is the source of our success. Through our unique product and service offering, we aim to make a positive impact on society, while ensuring that we remain competitive in the insurance market.